Why Your Business Should Be on LinkedIn
Posted on 03/20/2017
We all know about Facebook, Twitter and even Instagram, and hopefully your small business is on at least one of these social media outlets. However, there’s one platform that can sometimes be overlooked, but is the most beneficial to your professional brand: LinkedIn.
LinkedIn provides a valuable tool for individuals and businesses to connect, generate leads and build their brand. It allows your company to network current and potential employees, as well as interact with other businesses in your field and beyond.
If you want to grow your business and market through online communication, here are a few reasons why you should implement LinkedIn into your social media strategy.
Other companies are using LinkedIn.
For business to business marketers especially, LinkedIn has surpassed Facebook as the #1 most important and used social media platform. If your company wants to tap into a wide-reaching number of businesses and establish potential networking relationships, then LinkedIn is the way to get your name out there.
Employees can find you on LinkedIn.
For employees currently in the job market, LinkedIn is the place to go in search of new opportunities. If your business is on the hunt for fresh new talent—or even if you just want to throw your name into the hat—LinkedIn is where you need to be.
Your brand is more visible on LinkedIn.
Businesses, potential employees and customers are easily able to find your business on LinkedIn, which showcases your brand and can even promote your products or services.
You have a professional outlet on LinkedIn.
If your small business really wants to upgrade its marketing performance, jump into LinkedIn to see just how far social networking can take you. Grow your company and promote your brand visibility with a professional, optimized LinkedIn account.